Psychologist David McClelland advocated Need theory, also popular as Three Needs Theory.This motivational theory states that the needs for achievement, power, and affiliation significantly influence the behavior of an individual, which is useful to understand from a managerial context.. It provides drive to the entrepreneur to set up a new venture, to achieve targets, to sense problems and opportunity, to take many risks so as to run the business successfully.It is nothing but a person’s desire either for excellence or to succeed in a competitive situation.. Leadership essay example NEED FOR ACHIEVEMENT (N-ACH): "Many perfectionists and individuals classed as successful will have a degree of a need of achievement, which is an internal drive to achieve whatever tasks are set internally or set by their workplace for example." 'Need for Achievement (N-Ach') is a term introduced by Henry Murray into the field of psychology, referring to an individual's desire for significant accomplishment, mastering of skills, control, or high standards. McClelland’s need theory is a motivational model that attempts to explain how the need for achievement, power, and affiliation affects people’s actions in a management setting.. These motives can be either implicit—that is, developed prior to the formation of language in […] Three needs: According to McClelland needs are of three board categories: achievement, power and affiliation. This theory identified the basic needs of human beings: physiological, safety, belonging, esteem, and self-actualization. Hello, This is the psychological need to achieve. Need for power is the desire to influence other individual’s behaviour as per your wish. Achievement questions present fantastic opportunities for you to reveal the uber-value of business schools: leadership. This theory can be considered an extension of Maslow’s hierarchy of needs. It is a particular approach to achievement motivation. Need for achievement is the urge to excel, to accomplish in relation to a set of standards, to struggle to achieve success. No question about it, great managers are leaders. Need For Achievement (n Ach) Need for Achievement (n Ach) is the degree to which someone is motivated to set and reach goals. In the early 1940s, Abraham Maslow created his own need theory. The three needs that he identified were a need for achievement, a need for affiliation, and a need for power. McClelland states that we all have these three needs in some form or another regardless of age, gender, race, or cultural origin. People with a high need for achievement are assumed to have: The first one is individualistic in nature, while the other two are interpersonally oriented. In other words, it is the desire to have control over others and to be influential. N-Ach is related to the difficulty of tasks people choose to undertake. Achievement refers to desire to excel or achieve in relation to a set of standards. Need for affiliation is a need for open and sociable interpersonal relationships. The need for achievement, power, and affiliation are three primary types of motives or motivational drives that influence a broad spectrum of behavior, from how one interacts on an interpersonal level to one’s choice of and/or success in an occupation. People with a high n Ach are usually driven to succeed for internal reasons such as personal satisfaction rather than by external pressures. To the extent you can display leadership through your achievement or other behavioral-related essays, you will want to do so. Perhaps one is always taking the lead on group projects (she has a need for power) while another is a notorious go-getter (he has a strong need for achievement). Three Needs Theory was developed by David McClelland in his 1961 book, The Achieving Society. Need for Achievement (“n Ach”): This is the drive to excel, to achieve in relation to a set “standard, and to strive to succeed. In other words, need for achievement is a Behaviour directed towards competition with a standard of excellence.